I am allergic to serious. I thrive on energy and creativity. But the most important thing I’ve learned is that having creativity that isn’t founded on strategy is essentially useless. Advertising is about making a connection with your audience. I’ve spent the last 4 years learning how to connect strategy with creativity. Now that I’m about to graduate, I’m looking to use this skill in a professional world. Take a look around, and if you like what you see, give me a shout.